How to set an incentive to create/buy simple solutions.

The problem is that complex solutions are perceived better than simple solutions.

“It can’t be that simple”.

And complex solutions have more features. 

And new technologies make complex solutions even more attractive (reverse grandmother and Lindy effect), and intellectually more interesting. 

We can wrap a complex solution and new technology in Newspeak.

A solution based on existing technology can’t beat that.

But simpler solutions can beat on quality: fit-for-purpose. Simpler means cheaper, easier to design and develop, and easier to use and maintain.